Data Services
Loyalty data allows your business to:
- Target offers at customers more accurately
- Develop greater knowledge of your customers
- Use customer knowledge to tailor your product offering
- Profile your customer base
- Recognize your best and most profitable customers
Resulting data can be used to establish regular communication with your best customers via:
- Newsletters
- Direct Mail
- Cross-selling / Up-selling offers
- Satisfaction Surveys
Data analysis is the single strongest feature of a loyalty program and the resulting ability to profile your customer is invaluable. Spectrum offers sophisticated data analysis tools providing you with greater insight into consumer behaviour. This in effect allows you to build relationships, drive sales and boost profitability.
- Market Campaign Analysis
- Market Basket Services & Analysis
- Consumer & Market Research
- Loyalty Program Analysis
